Last Updated on September 12, 2022 by Ben Oakley
Fiverr’s new campaign celebrates freelancers as an extension of your creative team.
You might be wondering why you need to build a team? You are a creator after all, and likely prefer to work – and create – alone.
But you have limits, as any writer or content creator would. Knowing those limits and what you can outsource will help boost your own productivity and professionalism.
You might be a whizz at formatting eBooks but not so good at cover design. Perhaps editing isn’t your best skill, and your marketing even worse.
This is where freelancers and other independent service providers come into play.
What’s behind Fiverr’s new campaign?
Since lockdown hit, the freelance industry has exploded with many individuals and businesses turning to freelancers.
Fiverr’s team-up campaign is geared towards bigger business, who usually employ their own in-house teams.
“It’s Fiverr’s first campaign that puts a larger focus on medium to large-sized businesses, showing how they can incorporate freelancers into their teams to successfully tackle any initiative.” – Fiverr’s Team.
I’ve used freelancers for cover design, marketing, and editing. Without freelancers to back up your business or creative endeavour, life is a little harder.
Being creative doesn’t mean you need to lock yourself in a dark room and sweat alone until a project is complete. By knowing your strengths and weaknesses, you can involve freelancers to help round out your own creative endeavours.
How to know where your business is lacking?
I keep mentioning business in relation to creativity, and in most cases your creative pursuit will result in a business. Ask yourself the following questions:
- Where are the skill gaps in your creative arsenal?
- What skill do you not have the time to learn?
- What additional service can improve your book/business?
- Where do you need help?
- What are your readers/customers looking for?
Head on over to Fiverr, or another freelancer site, and start searching for the missing parts of your business.
Make sure to check out the freelancer’s portfolio, read their reviews, compare packages, and contact them to discuss your needs.
When they’ve completed the work to your satisfaction, you can add that freelancer to your approved list. When you need their expertise again, simply rehire them.
As a small business, hiring freelancers for their services falls under business expenses. This can have better tax benefits over employing someone directly.